About us

Why We Succeed
Our Philosophy

We focus on businesses that solve real problems and offer exceptional value addition to customers.

High-Growth Sectors

Innovation-Driven

High-Potential Founders

Value-Driven

Sector Diversification

Why JLAF
Our Strengths

Defined Investment Strategy

Our fund targets to invest in startups ranging from Seed to Pre-Series A stage. The fund focuses on employing a sector-neutral strategy that allows for portfolio diversification and flexible allocation.

Value-Added Support

We provide strategic guidance, mentorship, and resources like operational support and industry connections to portfolio companies.

Sustainable Network

We leverage our strongly built relationships with entrepreneurs, investors, and professionals for deal flow and support as required.

Rigorous Due Diligence

We thoroughly assess business models, market potential, and management teams of potential portfolio companies.

Experienced team

Our team brings a strong combination of financial expertise, deep industry knowledge, and mentorship experience in the startup ecosystem.

Continuous Adaptation

We stay updated with market trends and emerging technologies and adapt investment strategies accordingly.

Our Team
Minds behind the Mission

Fund Manager

Deepak Maheshwari

FOUNDER, DEALPLEXUS

29+ years of extensive work experience
in the Financial Services industry
Is founder of the Jindagi Live Group,
Jindagi Live Angels, Maheshwari Angels
which is focused on helping startups,
SMBs, and large corporates
In the past, he was the CXO of various
business verticals of GE Capital, India.
He has also worked with IFCI Ltd
focused on commercial finance
He is an accomplished CA, CS, CFA and CMA

Investment Committee

Sunita Maheshwari

Co-Founder, Dealplexus

Brings over 27 years of rich and
diverse experience in corporate
advisory, offering her expertise
across multiple sectors.
As the co-founder of DealPlexus,
JindagiLive Angels, and
Maheshwari Angels, she plays a
pivotal role in empowering
startups, small and medium-sized
businesses and large corporates.
Her strengths include financial
management and driving
operational efficiency.
She is a CA and a CMA

Ajay Gattani

Angel Investor

25+ years of global experience in
finance leadership with large MNC.
30+ years of global experience in
investments across various asset
classes.
He has mentored various earlystage startups in market entry,
fundraising, and product
development through strategic
insights and innovative problemsolving.
Committed to fostering innovation
and empowering founders to build
scalable, sustainable ventures.

Avtar Monga

Strategic Advisor, Mentor

Has 30+ years of experience in
holding senior roles with
organizations like GE, Bank of
America and IDFC Bank. He has led
large teams across geographies
and has successfully scaled global
businesses
Currently, he is a Partner at Stride
Ventures, a venture debt fund.
Prior to this, he was working with
IDFC bank as COO and was leading
the transformation of IDFC from
an infrastructure player to a
modern, digitally focused hightech bank.

Rajat Kumar

Managing Partner, Nandan
Capital Group

25+ years in leadership, strategy,
M&A, and investment across top
companies.
Former Senior Partner at RevX
Capital, former CEO of Digital
Business at Arvind Fashions, COO
of Digital Business at ABP Digital,
and Chief of Staff at Cardekho.
Former VP at Snapdeal and Star
Television, Strategy & M&A
Consultant at McKinsey & Co., and
Senior Consultant at Ernst &
Young and Arthur Andersen.
Chartered Accountant and MBA
from the Wharton School,
University of Pennsylvania.

Analyst Team

Harsh Singh

Angel Investment Analyst

With over 2+ years of experience in the financial
services industry, he currently serves as an Angel
Investment Analyst at Dealplexus. In this role, he
focuses on analysing early-stage startups seeking
funding, working on financial projections,
valuations, due diligence and pitch deck
presentations.
Previously, he was with KPMG Global Services,
where he specialized in financial statement
audits and internal controls.
He holds a B.Com (Hons) degree and an MBA in
Finance.

Ankit Dubey