About us

Why We Succeed
Our Philosophy

We focus on businesses that solve real problems and offer exceptional value addition to customers.

High-Growth Sectors

Innovation-Driven

High-Potential Founders

Value-Driven

Sector Diversification

Why JLAF
Our Strengths

Defined Investment Strategy

Our fund targets to invest in startups ranging from Seed to Pre-Series A stage. The fund focuses on employing a sector-neutral strategy that allows for portfolio diversification and flexible allocation.

Value-Added Support

We provide strategic guidance, mentorship, and resources like operational support and industry connections to portfolio companies.

Sustainable Network

We leverage our strongly built relationships with entrepreneurs, investors, and professionals for deal flow and support as required.

Rigorous Due Diligence

We thoroughly assess business models, market potential, and management teams of potential portfolio companies.

Experienced team

Our team brings a strong combination of financial expertise, deep industry knowledge, and mentorship experience in the startup ecosystem.

Continuous Adaptation

We stay updated with market trends and emerging technologies and adapt investment strategies accordingly.

Our Team
Minds behind the Mission

Fund Manager

Deepak Maheshwari

FOUNDER, DEALPLEXUS

29+ years of extensive work experience in the Financial Services industry
Is founder of the Jindagi Live Group, Jindagi Live Angels, Maheshwari Angels which is focused on helping startups, SMBs, and large corporates
In the past, he was the CXO of various business verticals of GE Capital, India. He has also worked with IFCI Ltd focused on commercial finance
He is an accomplished CA, CS, CFA and CMA

Investment Committee

Sunita Maheshwari

Co-Founder, Dealplexus

Brings over 27 years of rich and
diverse experience in corporate
advisory, offering her expertise
across multiple sectors.
As the co-founder of DealPlexus,
JindagiLive Angels, and
Maheshwari Angels, she plays a
pivotal role in empowering
startups, small and medium-sized
businesses and large corporates.
Her strengths include financial
management and driving
operational efficiency.
She is a CA and a CMA

Ajay Gattani

Angel Investor

25+ years of global experience in
finance leadership with large MNC.
30+ years of global experience in
investments across various asset
classes.
He has mentored various earlystage startups in market entry,
fundraising, and product
development through strategic
insights and innovative problemsolving.
Committed to fostering innovation
and empowering founders to build
scalable, sustainable ventures.

Analyst Team

Nitin Jain

Angel Investment Analyst

12+ years in Investment Banking & Advisory, with experience across M&A, JVs, and fund committees.
Founder & mentor on multiple startup and venture platforms, including AIM and NPC incubators.
MBA from University of Greenwich

Ankit Dubey